Telemundo Media is jumping into the TV Everywhere arena, becoming the fourth member of NBCUniversal's programming stable to offer the platform to authenticated viewers, but the first with a launch sponsor.
The Spanish-language broadcaster is making the "Telemundo Now" app available for download at the App Store and Google Play.This new platform allows authenticated subscribers of participating cable, satellite and telco providers -- including AT&T U-verse TV, Cablevision, Charter, Comcast, Cox Communications, DirecTV, Dish, Mediacom, Suddenlink and Verizon FiOS -- access to Telemundo episodes the day after they air on iPhone, iPad, and Android smartphones and tablets. The Telemundo Now app also allows viewers to watch full episodes of Telemundo’s shows in the high-definition format on the web via a design portal that seamlessly adjusts to the size of the user’s screen.
Starcom MediaVest Group is the exclusive launch sponsor for Telemundo Now.
According to Nielsen, 68% of U.S. Hispanics own a smartphone and spend 11% more time watching mobile video than the general population.
“Telemundo Now demonstrates Telemundo’s investment in creating the best platforms to serve our digitally savvy viewers,” said Peter Blacker, executive vice president, digital and emerging businesses, Telemundo Media. “As our audiences embrace new mobile and web viewing technologies, we are dedicated to delivering the most enhanced high quality viewing experience whenever they want, on the screen of their choice.”
“We are always looking to connect our clients' brands with audiences in the video space across screens and in new and innovative ways,” said Marla Skiko, executive vice president of digital innovation, SMG Multicultural. ’Telemundo Now will allow our clients to connect with the video-hungry Hispanic viewer who is watching their favorite Telemundo programs on their device of choice and on their own time.”