On the heels of scoring FIFA World Cup media rights starting
in 2015, NBCUniversal's Telemundo said it has partnered with Apple to launch a
new Deportes Telemundo app for iPad, iPhone and iPod touch.
The new app, already released as a beta version, will offer
fans access to news, scores and stats and even live games. The Miller Lite-sponsored
app is the latest in the Hispanic broadcaster's series of efforts to take its
content beyond the television screen.
"We've made a huge, strategic shift in our mobile business,"
Telemundo executive vice president of digital media and emerging businesses
Peter Blacker said in an interview with Hispanic TV Update. "We are looking to
unlock the value of our entire content library and bring it to our audiences on
multiple platforms, whether it's on Demand, on YouTube, on their mobile devices
or on TV."
The Deportes Telemundo app feature uses the functionality
and features of Apple's latest iOS iteration, including pinching, zooming, tilting
and scrolling. Users can browse videos or watch full-length episodes of shows
such as Futbol Estelar, Titulares Telemundo, Ritmo Deportivo and Titulares y mas. It also provides real-time statistics and
play-by-play of Mexican national team and Mexican First Division soccer games.
The app aims to take viewer engagement to a new level,
especially with the upcoming 2012 Olympic Games in London (to which NBC holds
TV rights) and the 2018 and 2022 FIFA World Cup tournaments (to air on Telemundo).
This is not the first interactive app launched by Telemundo.
In May, the network released a telenovela app for the iPhone, which was
sponsored by L'Oreal. A novela app for the iPad, sponsored by Starbucks,
followed in August.
"What has also been amazing is the enthusiasm of our clients
in embracing these new technologies," Blacker said.
The telenovela app has recorded about 90,000 downloads and
has averaged 38 pages per unique visitor, figures Blacker said show "huge" engagement by users. Even so, Blacker
said, "The sports app is going to eclipse our noveleas app," as users will be
able to watch entire games, and interact with sportscasters and other fans in
"This is making social television come alive with soccer,"
Blacker said, adding that his team is already working on an upcoming Google's
Android platform, which is extremely popular among Hispanic mobile users. An
Android version of the app should be ready by first half of 2012 and just in
time for the 2012 London Olympics.