Telemundo Launches Study on Drug Ads

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As pharmaceutical advertisements continue to explode on television, Telemundo has commissioned Cultural Access Group, in association with the Burke Institute, to field a primary research study on Hispanic consumer behavior when making decisions about prescription medications and pharmaceutical-related topics, network officials said Thursday.

The study will examine such maladies as acid-reflux, allergies, asthma, and cholesterol.

Results from the report -- a comprehensive research study focusing on both Hispanic and general market perceptions of pharmaceutical companies, overall usage of prescription medication and the primary sources of information when making decisions on health-related issues -- will be unveiled at the Association of Hispanic Advertising Agencies’ conference in Miami April 23 and the Multi-Cultural Marketing for RX Conference in Philadelphia the following month.

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