Telemundo Media has hired Mike Rosen as executive vice president of ad sales and integration.
Rosen will lead the company's network, cable and digital sales teams of Telemundo and mun2, overseeing all ad revenue generation, including Telemundo Media cross-platform sales initiatives and multiplatform integrated marketing solutions. He will be based in New York and report to COO Jacqueline Hernandez.
He comes to Telemundo from Starcom MediaVest Group, where he served as president of investment and activation. He led efforts for more than $9 billion in media budgets with clients such as Kellogg, Mars/Wrigley, Samsung and Bank of America.
"Mike's vast breadth of knowledge and experience throughout his award winning 25-year career in the advertising/media agency industry makes him the perfect leader to expand Telemundo's growth and evolution," Hernandez said in announcing the hire. "His ability to identify and super-serve the needs of advertisers through creative multi-platform branded media content solutions will keep Telemundo at the forefront of our industry."