NBCUniversal’s Spanish-language network Telemundo has joined forces with the American Red Cross to present a full day of special programming across all of the network’s daily shows and digital platforms Sept.1 aimed at increasing awareness and raising funds to help victims of Hurricane Harvey.
The programming will complement continuous news coverage led by Telemundo news anchor Jose Diaz-Balart and the local station’s news reporters. The initiative will help collect funds for victms of the huricane throughwww.elpoderenti.com/cruzroja or by calling 1-800-596-6567. The Red Cross day begins with morning showUn Nuevo Dia, (7a/6c), where Roberto Baltodano, spokesperson for the Red Cross will join the show’s hosts, and continue withSuelta La Sopa (3p/2c),Al Rojo Vivo con Maria Celeste (4p/3c),Noticias Telemundo (6:30p/5:30c) andTitulares y Mas (11:35p/10:35c).
“The Red Cross is working around the clock in extremely challenging conditions in Texas to help people impacted by Hurricane Harvey,” said American Red Cross CEO Gail McGovern in a statement. “We couldn’t do it without the generosity of our amazing donors – like NBC Universal Telemundo Enterprises. With their support the Red Cross can be there when disaster strikes to respond with shelter, food and the necessary supplies to ensure people are cared for, and to help during the recovery process. We’re extremely grateful for their support.”
Locally, Telemundo stations, including Telemundo Houston, will continue their around-the-clock and in-depth coverage including live breaking news from the affected areas. In addition, Sept.1 Telemundo62 Philadelphiaand Telemundo 20 San Diegowill host phone banks with sister stations NBC10 Philadelphia and NBC 7 San Diego. Meanwhile, Telemundo 51 Miami will air a special 30-minute program Ayuda a Victimas de Harvey at 5 p.m., live from Hard Rock Stadium in Miami where supplies are being donated by South Floridians to support hurricane relief efforts. NBC 6 in South Florida will also air a half-hour program beginning at 5:30 p.m. that will highlight the region’s hurricane relief efforts. Tomorrow, Telemundo 52 Los Angeles and NBC4 Southern California will host a phone bank to support American Red Cross efforts.
“As part of our mission to serve our community, we are proud to partner with the Red Cross to help raise funds for the thousands of victims in Texas,” said NBCUniversal Telemundo Enterprises chairman Cesar Conde in a statement. “The Red Cross is an outstanding organization and the great work they are doing is inspiring. We are working with them around the clock, at the national and local level, to get the message out and help the victims and heroes of Texas at this time of great need.”
On Wednesday, Sept. 6, Telemundo Puerto Ricowill host a phone bank in partnership with the local American Red Cross chapter to raise funds for individuals and communities affected by Hurricane Harvey; Telemundo 48 Area de la Bahia and sister station NBC Bay Area will also host a phone bank to support hurricane victims.