The arrival of the latest telenovela to feature veteran actress Kate Del Castillo, Dueños del Paraiso, may be weeks away, but that hasn’t stopped Telemundo from igniting the promo machine now.
In what it calls “an innovative multiplatform campaign” in partnership with Facebook, Telemundo is offering a first-look preview of the series exclusively at www.facebook.com/DuenosParaiso. At the same time, a Twitter account -- @DuenosParaiso -- has been created that allows fans to follow all of the latest news regarding the show.
Based on a screenplay by Pablo Illanes (¿Dónde está Elisa? and Alguien te Mira), Dueños del Paraiso is an original Telemundo Studios co-production with Television Nacional de Chile currently shooting on location in Miami and Chile with an ensemble cast of nearly 30 actors. Del Castillo is cast in the protagonist role as Anastasia Cardona, “a woman without a trace of innocence whose life has been derailed by violence and poverty.” Ambition lures her into the world of drug trafficking, making Dueños del Paraisoanother entry into the “narco-novela” subgenre.
“We are very excited to have Kate back in this major production, which features an excellent script and a spectacular cast of top-notch talent,” Josh Mintz, executive vice president for scripted programming and Telemundo Studios GM, said. “We are also proud to co-produce a super series for the first time with TVN Chile, a major producer of Spanish-language television content.”
Mintz also serves as the executive producer of Dueños del Paraíso, working alongside supervising producers David Posada and Gemma Lombardi.
Del Castillo helped Telemundo in achieving new ratings heights for her role in the 2011 telenovela La Reina del Sur.