Telemundo kicks off its “El Poder de la T” rebranding effort today (Dec. 10) with network execs ringing NASDAQ’s opening bell, followed by a takeover of Times Square and other activities around New York. It’s the culmination of a year-long effort to create an edgier on-screen identity for the Hispanic TV network. The new T logo and series of double-entendre taglines represent what Jacqueline Hernández, COO of Telemundo Media, calls “the duality of our Hispanic identity,” or how viewers balance their Latin roots with life in the U.S.
Telemundo Takes Over Times Square to Tout 'T' Power
Network Highlights Rebrand with Array of Activities on Dec. 10