Telemundo has promoted Michael Rodriguez to executive vice president, multimedia development and distribution.
In this new position, Rodriguez, who had been serving as senior vice president of sales for Telemundo, will work closely with the network's senior management team to identify new business initiatives and alternative revenue streams across the company's varied platforms, coordinating with all units in support of these new efforts.
Reporting directly to Telemundo president Don Browne, Rodriguez, who is set to relocate back to Miami with his family, will build new relationships and strategic alliances with external companies to create new markets for Telemundo, while overseeing the implementation of strategies that will maximize the development of its non-channel related properties and ancillary businesses.
Ann Gaulke, senior vice president of affiliate relations, will continue in her role overseeing affiliate relations and will now report into Rodriguez.
Rodriguez will remain in his role as head of network sales, where he has responsibilities for the sales and marketing efforts for the Telemundo network, mun2, and the network's digital properties, until a replacement is named.
"Mike has been an integral member of the Telemundo management team, leading our network sales organization through continuous growth over the last three years," said Browne in announcing the promotion. "As we move into a period of intense change and increased competition, he will provide the senior team and me with a critical function that will draw on his exceptional expertise in Spanish-language radio, general market, Spanish-language TV and network sales."
"I want to join Don in congratulating Mike in his new role. During this transition period, he will continue to oversee network sales and we will immediately begin a search for his successor," added Telemundo COO Jacqueline Hernandez.
Rodriguez's career also includes a stint as vice president and general manager at Telemundo 51/WSCV, where he led the station to the No. 1 position in the Miami market across several key ratings periods, regardless of language.
Prior to that, Rodriguez spent five years as the local sales manager at WFOR, the CBS television station in Miami. His previous sales experience includes roles at both the Hispanic Broadcasting Company and the Spanish Broadcasting System.