The Tennis Channel will joint-market Universal Pictures’ and Working Title Films’ upcoming theatrical release, Wimbledon.
The film, which stars Kirsten Dunstand Paul Bettany, will be released in theaters nationwide Sept. 17.
The network has created an on-air “Win a Trip to Wimbledon” sweepstakes, and it is developing co-branded advertising in support of the sweepstakes, airing exclusive behind-the-scenes programming on the film and leveraging its relationships within the world of tennis.
“Combining The Tennis Channel’s influence in the world of tennis with the mainstream recognition of Universal Pictures, we’ve been able to develop a marketing partnership capable of generating everything from grassroots buzz for the film to national awareness of The Tennis Channel brand and product,” Tennis Channel vice president of marketing Faye Walker said in a prepared statement.
“Wimbledon is a wonderful showcase of the sport of tennis, and we are very supportive of the effort,” she added.