The Tennis Channel has lined up a host of new playing partners.
Executives said the fledgling sports network was set to put its first serves to viewers in 16 new markets Aug. 1, via rollouts stemming from distribution deals with Time Warner Cable, Cox Communications Inc. and Knology Inc.
Starting Friday, the network, which debuted May 15, will be distributed on Time Warner in Minneapolis; Cincinnati; Memphis, Tenn.; Greensboro and Winston-Salem, N.C.; and Waco, Texas.
Tennis will also launch on Cox systems serving Baton Rouge, La. and Pensacola, Fla., and bow on Knology systems in Knoxville, Tenn.; Huntsville and Montgomery, Ala.; Charleston, S.C.; Augusta, Columbus and West Point Valley, Ga.; and Panama City, Fla.
The launches come amid the network's "Summer Title Wave" programming blitz, a seven week-span through Aug. 23 during which the service will air live and taped coverage of 12 events, including next weekend's JPMorgan Chase Open in Carson, Calif.