Tennis Serves ITF Deal, Three Execs


The Tennis Channel and the International Tennis Federation announced the
signing of a three-year agreement Monday for U.S. telecast rights to the ITF's
three prestigious international team competitions: the Fed Cup, the Davis Cup by
BNP Paribasand the Hyundai Hopman Cup.

The broad relationship between the network and the worldwide governing body
of tennis includes live first-run competition, classic matches and highlight
footage from the ITF's vast library, which features some of the greatest matches
in the history of tennis.

The deal also includes substantial marketing and promotion of the ITF and its
three flagship events.

Financial terms were not disclosed.

The network also announced Monday that it has hired three new senior staff
members as it continues to prepare for its official debut this spring.

David Safran has been named senior vice president of advertising sale. Safran
-- who helped to build CNBC in its early years -- most recently was head of ad
sales for Sci Fi Channel and led the national sales offices of both USA Network
and Sci Fi.

Faye Walker has joined Tennis Channel as VP of marketing. She had held the
same title at Game Show Network.

And John Morse, president of Byron Media Inc., has joined the network as VP
of research.