The Oprah Winfrey Network has named industry veteran Robert Tercek president of digital media.
Tercek, who begins his new job on Nov. 3, will lead the digital team in creating and marketing multiplatform opportunities for OWN, which is slated to launch sometime in 2009, and Oprah.com content. He will spearhead initiatives to build a significant social media presence. Based in Los Angeles, he also will have an office in Chicago.
Tercek was previously the chief marketing officer for MForma Group, one of the world’s largest publishers of entertainment for mobile phones. During his tenure, Tercek formed partnerships with Paramount, Universal, Atari, Activision, Hasbro, CBS Sportsline, and Marvel Comics. Before joining MForma, Tercek served as president of PacketVideo’s Applications and Services Division, where he supervised the launch of the world’s first video services for mobile phones.
His career began in cable as creative director at MTV, leading the network’s on-air creative department in Hong Kong and New York. In 1997, Mr. Tercek made the move to online programming as senior vice president of digital media at Sony Pictures Entertainment, where he launched 22 online properties including interactive versions of two top syndicated programs, Jeopardy! and Wheel of Fortune.
“Oprah has inspired millions through television, radio and print. The Oprah.com Web site enables those fans to connect and respond. I’m looking forward to working with Oprah’s great team to expand the web presence to all digital platforms,” said Tercek in a statement. “With OWN digital media, we now have an unprecedented opportunity to create interactive experiences that touch the lives of millions.”