There Is a ‘Sí’ in ‘FiOS’

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Verizon Communications reached a deal to add Sí TV to its “Verizon FiOS TV” programming service upon its launch later this year.

The English-language Latino network joins several programming services that have already announced pacts with the regional Bell operating company.

“We are pleased to offer Sí TV, which features fresh programming aimed at young Latinos," Verizon FiOS TV vice president of programming and marketing Terry Denson said in a prepared statement. "Sí TV will be instrumental in advancing our commitment to provide increased content choice and diversity to FiOS TV customers.”

Sí TV cofounder and chairman Jeff Valdez added, “We are excited to add Verizon to our growing list of carriers. Both operators and advertisers realize the value of our target demographic: the new 'Latino Generation Sí,' which are young, English-dominant urban Latinos that make up 60% of all U.S. Hispanic spending.”

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