Think Partnership Helping BET to Be a Matchmaker

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Interactive Internet-technology vendor Think Partnership provided BET Interactive with a custom online dating solution, which launched May 8.

The companies said BET.com users have “the ability to find, meet and create relationships with fellow African Americans throughout North America.”

“By joining forces with Think Partnership we're enhancing our ability to meet the growing social-networking demand,” BET Interactive executive vice president and chief operating officer Michael Pickrum said in a prepared statement. “With this partnership, we will be able to offer our online members a truly unique alternative to the online dating options that are currently available to them.”

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