ThinkAnalytics counts several traditional pay TV providers as customers, but over-the-top partners have also become a significant part of its video recommendations business.
The company said its multiplatform TV search and recommendations engine now serves more than 20 million OTT subscribers worldwide, a figure that has doubled over the past year, thanks in part to a customer roster that includes Fox, Viaplay and Sony Crackle. Cox Communications, Liberty Global, and Swisscom are among its partners in the pay TV sector.
“This upswing in interest demonstrates that OTT providers are getting more savvy about the ways they can attract and retain customers,” Peter Docherty, founder and CTO of ThinkAnalytics, said in a statement.
ThinkAnalytics, which competes with companies such as Jinni, Digitalsmiths, ContentWise and Spideo, said its ThinkMetadata platform now covers TV shows and movie titles in 27 languages.
ThinkAnalytics will demo its wares at next week’s INTX: The Internet & Television Expo (booth 1501) in Chicago.