ThinkAnalytics Dives Deeper On Movie, TV Recommendations


ThinkAnalytics, a U.K. content-recommendation technology provider, is now offering enhanced metadata libraries covering more than 500,000 movies and thousands of TV shows, aimed at boosting customer loyalty and video-on-demand buy rates for pay TV operators.

The metadata libraries -- which the company claimed represent the largest sources of pre-tagged metadata for movies and TV -- integrate with ThinkAnalytics' Recommendations Engine. ThinkMovies includes 500,000-plus movie titles worldwide, in more than 20 languages, with around 10,000 new titles added per month. ThinkTV includes more than 10,000 moods, tags, keywords and synonyms for regional TV shows across the globe, and supports 10 languages.

The privately held Glasgow, Scotland-based vendor has struck deals with two major U.S. MSOs as well as a smaller operator, although the company has declined to identify them. All told, ThinkAnalytics has deals with 25 operators worldwide representing more than 70 million subscribers in 16 countries, including BskyB, Virgin Media, ITV, Telenet and Liberty Global's Unitymedia.

"As the pool of content available to consumers continues its inexorable rise, service providers understand the benefit of using a recommendations engine that has been designed from the ground up to handle live linear TV, and not just static VOD/[over-the-top] content," ThinkAnalytics chairman Eddie Young said in a statement.

The metadata libraries are available to operators in North America and Europe. ThinkAnalytics' recommendation engine can deliver personalized content suggestions via set-top boxes, websites, tablets, smartphones, connected TVs, email and other channels. According to ThinkAnalytics, the recommendations can dramatically boost VOD transaction rates: In some cases customers receiving recommendations purchased up to 60% more than average.

The company plans to demonstrate ThinkMovies and ThinkTV at IBC2012, to be held Sept. 6-11 in Amsterdam.