ThinkAnalytics, a search and recommendation company that works with a range of MVPDs and OTT video providers, has hired Rob Sowers to senior vice president of sales, where he’ll head up the company’s expansion and business development efforts for North America.
Sowers spent nearly five years at Digitalsmiths, the search and recommendations company acquired by TiVo in 2014. He is also late of Netopia and Gomez.
Via the move, Sowers will be reunited with recently named ThinkAnalytics CEO Gabriel Berger, who previously was with Vubiquity and Digitalsmiths.
“Personalization is at the heart of pay-TV/OTT service providers’ initiatives to reduce churn and optimize new content bundles,” Sowers said in a statement. “ThinkAnalytics’ core technology platform and investments in AI-based predictive analytics is perfectly aligned with the market’s aggressive movement toward real-time, data-driven decision making.”
ThinkAnalytics works with more than 70 video service providers, including Cox Communications, Liberty Global, Rogers Communications, Sky, Swisscom, Singtel, Vodafone and KPN, and claims to serve up more than 2 billion recommendations per day.