Indianapolis -- Thomson Multimedia said last week that it, too, plans to support a draft specification -- dubbed "ATVEF," for Advanced Television Enhancement Forum -- focused on interactive-television programming.
Thomson markets home-entertainment products under the RCA, GE and Proscan brands in the United States, and it sells roughly 5 million TVs per year, executives said.
The ATVEF plans to define protocols for TV programming augmented with data, like Internet information.
"We believe that there is a tremendous opportunity in family rooms throughout America to deliver a better entertainment experience," said James Meyer, chief operating officer of Thomson Multimedia unit Thomson Consumer Electronics, in a statement.
"The challenge is to harness the power of the Internet with the programs that people already enjoy ... A standardized approach for enhanced data delivery will make it easier for the manufacturer to build and easier for the content community to create," he said.
Meyer added that endorsement of one system "will greatly accelerate the use of this new technology."