Digital-cable music channel VH1 Classic announced distribution deals Tuesday
with several MSOs that will push its subscriber base to 8 million homes by the
end of the year.
The service -- which spotlights music hits from the 1960s, 1970s and 1980s --
reached deals with Time Warner Cable, Adelphia Communications Corp. and Comcast
Corp., MTV/VH1 digital television vice president Eric Sherman said.
In addition, the network has launched music-video-block programming that will
tailor the network's video programming to a particular theme, Sherman said.
The one-hour blocks include 'VH1 Classic Tuesday 2play,' 'VH1 Classic
Headliner,' 'VH1 Classic All Star Jam,' 'VH1 Classic Soul Power,' 'VH1 Classic
Rockfest,' 'VH1 Classic We Are the 80s,' 'VH1 Classic Super 70s,' 'VH1 Classic
60s Generation,' 'VH1 Classic Metal Mania' and 'VH1 Classic Pop Show.'
VH1 Classic is also close to finalizing a deal to sponsor pop-music veteran
James Taylor's upcoming national tour, Sherman said.