Hoping to maintain ratings momentum, National Geographic Channel has for the first time renewed three original series.
The network, also preparing to roll out several other new series this fall, will air sophomore seasons of Megastructures, Naked Science and Seconds from Disaster, executive vice president of programming John Ford said. The 13-episode renewals mark the first time NGC has commissioned new installments of an existing series.
“We’ve had both critical and ratings success for all three strands, which allowed us for the first time to renew our original-series efforts,” Ford said.
Household ratings for Megastructures in 2005 were up 28% over the same time period in 2004, with viewership ahead 43%, according to network officials. Naked Science has scored a 36% ratings gain and a 50% jump in 2-plus delivery, while Seconds from Disaster has recorded advances of 32% and 39%, respectively.
The shows have helped the network -- which generated record-breaking ratings performances for five consecutive quarters through the first quarter of this year -- to stay hot. The record-topping streak ended in the second quarter, but NGC posted a 100% increase to a 0.4 primetime household average in the period.
For more on NGC, please see R. Thomas Umstead’s story on page 20 of Monday’s issue of Multichannel News.