Tiering Hurts Hispanic Nets


NEW YORK — Executives at several top Hispanic networks said pigeon-holing channels by placing them in tiers hampers their long-term development.

Speaking at a panel session, NuvoTV senior vice president of distribution and affiliate marketing Judi Lopez said her network is not on a tier — it is available to about 30 million homes on digital and expanded basic — but added that tiering has held back many other channels.

“Tiers are a way of isolating costs,” Lopez said. “They are prohibitive because they keep eyeballs away from great content.”

As proof, she noted that Hispanic tiers have between 4 million and 4.5 million subscribers throughout the U.S., a range they have languished in for more than a decade.