Time Shift Boosts 'Schmo’


Taking advantage of World Wrestling Entertainment as a lead-in, Spike TV has moved its Joe Schmo 2 series from Tuesdays nights to Mondays, following Raw, in an effort to boost the skein’s ratings.

The highly touted reality show debuted June 15 in the Tuesday 10 p.m. slot to a 0.5 household rating, followed the next week by a 0.4.

However, the skein’s June 28 original episode airing — the first at 11 p.m., after the WWE show — produced a 1.1 rating, according to Spike. In its July 5 airing, the series posted a 0.9 rating, according to the network.

Joe Schmo 2 has been moved to Monday night after Raw, the number one show on cable. We have attracted on average one million viewers with this switch,” said a network spokesman.

Come fall, Spike will add another reality series, this one a career makeover show hosted by the Rev. Al Sharpton. The eight-episode I Hate My Job follows eight guys who quit their gigs and then are given three months to pursue the job they’ve always wanted with an assist from the network.