Time Warner Cable Extends Nagra-Open TV Deal

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Nagra-OpenTV has announced that they have extended their advanced advertising partnership with Time Warner Cable Media, the advertising sales division of Time Warner Cable.

As part of that agreement, the MSO's advertising sales division has selected Nagra's newest campaign management product, EclipsePlus/xG Billing, and renewed of deal between both companies for Nagra-OpenTV's advanced advertising products.

EclipsePlus/xG Billing is the newest iteration of the Eclipse line of campaign management solutions which are used to schedule more than 100 million spots per month and manage more than $2.5 billion of annual advertising revenue around the world.

The solution allows advertising sales team to combine data from multiple order management and traffic systems into individual invoices that reflect each ad's metrics and pricing. The system can be used for any type of ad campaign -- including linear, on-demand, interactive, addressable or targeted advertising systems, Web, mobile, satellite, over-the-top and long-form.

Read more at B&C here.