Time Warner Cable Hires a Web-Slinger

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Time Warner Cable has named
Matthew Zelesko — briefly CEO of Internet-TV
startup Joost and formerly head of engineering
at Comcast Interactive Media — as senior vice
president of Web services and technology.

Zelesko will be responsible for leading the
MSO’s Web-services group and developing
strategy for all Web systems, including the
TWCable TV technologies for extending cable
services to connected devices. Among
those projects the controversial iPad app
that raised the hackles of Viacom and other
programmers (see “Viacom to Ops: Pay Up
for iPad-Video Rights,” June 27, 2011).

He reports to Mike Hayashi, TWC’s executive
vice president of architecture, development
and engineering. Zelesko’s group
will manage the development of services
to support Time Warner Cable’s residential,
commercial and marketing Web portals,
cross-platform utilities and the TWCable TV
product line.

Zelesko takes over for Jason Gaedtke, most
recently Time Warner Cable’s group vice
president of Web development, who left this
spring to join Google’s YouTube as director
of technical solutions.

Both Zelesko and Gaedtke worked for
Joost, the ill-fated online video startup
formed by the inventors of Skype. Time Warner
Cable had been rumored to be in talks
to acquire Joost, while Comcast reportedly
passed on the startup’s overtures to sell itself.
Joost’s assets were acquired by Internet-
advertising firm Adconian in late 2009.

Prior to Joost, Zelesko was vice president
of engineering for Comcast Interactive Media,
in charge of the development and delivery
of all CIM Web properties, including the
Comcast portal and Fancast.

“As Time Warner Cable embraces more
and more new platforms, such as tablets
and smart TVs, our customers can enjoy a
more dynamic experience with our services,
and we are able to respond more quickly
to customer feedback to better improve
the customer interface,” Hayashi said in a
statement. “Matt will be a real asset to the
company as we continue developing services.”