Social TV app startup Zeebox hired Jason Forbes, formerly Time Warner Cable Media's senior vice president of strategy for new products and marketing, to head up U.S. operations in preparation for the launch of its service in the States.
London-based Zeebox, founded in 2011, said it is currently planning to launch in the U.S. with "key industry players" in the second quarter. Forbes, who will be based in New York, is tasked with building up Zeebox's team and operations and developing partnerships with distributors, programmers, agencies and advertisers.
Zeebox launched its free app for iPads and iPhones in the U.K. in October 2011. The app syncs with live TV to let consumers discover content through social networks, as well as follow celebrities' TV viewing and automatically receive additional info about the programs they're watching.
"We're delighted to have Jason join the Zeebox team," CEO Ernesto Schmitt said in a statement. "He brings significant domain expertise and a broad set of relationships in the U.S. broadcasting and media industries. As EVP USA, Jason will apply his operational experience and strategic insight to supporting our launch in the U.S. market."
At Time Warner Cable Media, the cable operator's ad-sales division, Forbes helped launch an enhanced interactive TV product suite, as well as ad-supported video-on-demand channels and marketing services. Prior to TWC, he spent 10 years with Capgemini in Europe and the U.S., most recently as general manager of Strategy & Transformation for the firm's media practice, whose clients included Warner Bros., MTV, CBS and News Corp.
In January 2012, Zeebox announced a strategic partnership with BSkyB to jointly launch a second-screen experience integrating the ability to search for, discover and record TV content.