Time Warner Cable will charge high-end customers $199.99 per month for a new "white glove" service option that it has dubbed Signature Home.
According to a report in Bloomberg News Tuesday, Time Warner Cable is testing the service in Charlotte, N.C. and will roll it out nationally in the next few weeks.
According to Time Warner Cable's Charlotte system web site, (which lists an introductory price of $179.95) Signature Home includes:
- A whole-house digital video recorder system including two networked HD DVR set-top boxes(able to record four HD programs simultaneously, and store 150 hours of HD content or 400 hours of standard definition programming);
- Wideband high-speed data service (at speeds of 50Megabits per second );
- Wireless home network with DOCSIS 3.0 modem with 802.11n wireless router included;
- A digital cable package with more than 180 channels, including HD and On Demand;
- Digital Phone service with home voicemail to e-mail, Caller ID on PCC and TV, Call Forwarding and unlimited nationwide calling.
Signature Home customers also get access to a Personal Solutions Adviser available 24 hours a day by phone and online and specially trained technicians that will arrive at their homes at an appointed time (no more three-hour service windows).
"If this were a BMW this would be the 750 IL, with all the whiz-bang things," Time Warner Cable chairman and CEO Glenn Britt told Bloomberg. "It's our package with everything we have to offer and a different service experience all wrapped up in one."
Time Warner had been talking about a "white glove" tier of service for months as part of its customer segmentation strategy. Last week the MSO also announced plans for a low-priced tier of service called TV Essentials that would be priced at about $39.95 per month.