Time Warner Cable and AT&T -- ordinarily intense competitors -- are joining forces in a bid to get a bigger chunk of TV advertising spending.
Time Warner Cable's advertising arm struck a deal with AT&T to sell local ad inventory on U-verse TV service across more than 50 popular ad-supported cable networks including like TBS, USA Network and ESPN HD in Los Angeles, Dallas and other markets where both companies are video providers.
Other markets covered under the deal are Cleveland; Milwaukee; and San Antonio and Austin, Texas. NCC Media, the spot cable sales organization owned by TWC, Comcast and Cox Communications, will manage multi-market buys on both the Time Warner Cable and AT&T U-verse TV services for national advertisers.
In February, Comcast Spotlight, the advertising arm of the nation's largest cable company, struck a similar agreement with AT&T to sell ads for the telco's U-verse TV service in 21 U.S. markets starting as early as June.
"We are excited to provide our regional advertising partners with a simple and easy way to increase their reach," Time Warner Cable Media Sales president Joan Gillman said in a statement. "This agreement is a continuation of our strategy to provide the most advanced video advertising solutions across the largest footprint. We are delighted to add AT&T U-verse to our current partners."