Mark Shuken has traded oversight of a trio of regional sports networks owned by DirecTV to lead Time Warner Cable's fledgling Los Angeles Lakers' services.
Shuken will head up the pair of Lakers RSNs -- one in English, the other a Spanish-language service -- the nation's No. 2 cable operator is scheduled to launch before the NBA team tips off its 2012-13 season, according to sources familiar with the move.
Time Warner Cable, which reached a 20-year, $3 billion deal with the famed sports franchise in February, declined to comment.
Shuken had been serving as president and CEO of DirecTV Sport Networks, a trio of RSNs serving the Pittsburgh, Seattle and the Denver markets under the recently rechristened Root Sports banner. Root Sports covers more than 25 teams and conferences through exclusive programming and distribution partnerships, with its telecasts reaching 8.3 million viewers across 18 states.
Patrick Crumb, executive vice president of business affairs and general counsel of of DireTV Sports Networks, will serve as the group's interim leader. A company spokeswoman said a permament decision about Shuken's successor would be made soon.
Shuken's hiring follows Time Warner Cable's appointment of David Rone in May as president of the MSO's newly established TWC Sports unit. At the time, Melinda Witmer, Time Warner Cable's executive vice president and chief video and content officer, said Rone's first of order of business was to build an executive team for the Lakers' networks.
Sports Business Daily first reported the news about Shuken's new job.