Time Warner Cuts Latino Price in NYC

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Time Warner Cable’s New York City system will offer new customers a combination of broadcast basic and the “DTV en Español” service aimed at Spanish-speaking TV viewers priced at $27.95 monthly -- $20 less than the typical offering, which includes expanded-basic channels.

Bob Watson, vice president of programming and new-business development at the system, said the new offer (for new subscribers only) is supposed to break in local ads Wednesday.

“We did a lot of cream-skimming at $49.95” since the Latino service launched in January, Watson said at the Hispanic Television Summit Multichannel News
and Broadcasting & Cable
sponsored in New York Tuesday.

But research indicated a need to offer a product for around $30, he added.

He also acknowledged a need to counter EchoStar Communications Corp.’s $21.95 Dish Latino entry package, although Time Warner’s service includes some different programming, including the MSO’s new Spanish-language local news channel, NY1 Noticias.

The new offer will be available throughout Time Warner New York’s 2.2-million-home footprint, inside and outside of the city, 30% of which consists of Spanish-speaking households.

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