After launching digital Spanish-language programming tiers in several markets
elsewhere during the past two years, Time Warner Cable has put one in place at
its largest system -- New York.
Time Warner Cable's package, known as "DTV en Español," consists of 48
Spanish-language channels, plus the Music Choice digital-audio service, which
includes five Latino music formats.
New Time Warner Cable subscribers can buy the tier for $49.95 per month,
while the system's current digital customer base can pay $9.95 extra per month
The situation also represents a breakthrough for independent digital-service
distributor OlympuSAT Inc. Most of the services on OlympuSAT's Hispanic tier --
including Cine Latino, LTV and Canal Sur -- will be programmed on the New York
system, making them available to one of the nation's largest Latino population
Other Spanish-language channels on the tier include CNN en Español, mun2
Television, Fox Sports World Español and several religious services (La
Familia/ETWN en Español).
Subscribers to the tier also can get Home Box Office, Showtime and other
premium services over separate Spanish- and English-language channels, as well
as a package of English-language digital-basic networks.
Movies will be featured on a video-on-demand service, with titles ranging
from $1.95 to $3.95 apiece.
"We customized a digital package encompassing a broad spectrum of in-language
programming, together with many English channels with a global appeal," Time
Warner Cable New York City president Barry Rosenblum said in a prepared
Rosenblum's system has about 1.1 million customers in New York, with his unit
responsible for another 300,000 customers in New Jersey's Bergen and Hudson
counties and Mount Vernon, N.Y.
All but the Bergen County residents will have the tier available in their
area this week. Bergen subscribers will be able to order it by the end of
Time Warner Cable estimated that about one-third of the homes in its
combination New York/New Jersey service area are of Hispanic descent.
Other Time Warner Cable systems with digital Latino-programming tiers include
Orlando, Fla., and Austin, Texas.