Time Warner Launches Caller ID TV

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Time Warner Cable rolled out caller ID on the TV to its 20,000 voice and video subscribers in Rochester, N.Y., marking its largest rollout of the service application to date.

Building on an earlier rollout in Columbia, S.C., caller ID on the TV allows voice-over-Internet-protocol subscribers to “see” who is calling as they watch television. Once a call comes into the phone, a small box appears in the upper-left-hand corner of the screen, with the caller’s name and phone number. The information remains on the screen through two “rings,” then disappears.

“We’re changing the value proposition of the bundle, from, ‘The more you buy, the more you save,’ to, ‘The more you buy, the better it gets,’” Time Warner Cable executive vice president of product management Peter Stern said.

Early reviews in Rochester are glowing, Stern said, adding, “People wax ecstatic about the product.”

Some other upstate New York markets, plus some Texas markets, look like the next areas where caller ID on the TV will be rolled out.

More “making-life-easier” features are on the way, Stern said, such as sending calls to voice mail using the remote control or Road Runner e-mail displays on the TV.

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