Time Warner Plays Games with Bluestreak

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Time Warner Cable will launch Bluestreak Technology Inc.’s “Digital Entertainment Middleware” under a deal announced Tuesday.

The MSO will be the first to deploy DEM, which will enable it to offer its subscribers interactive games for television, personalized content and enhanced-TV features.

Bluestreak said DEM-enabled applications include advanced games with superior graphics, personalized interactive content, programming, electronic mail, online chat capabilities and onscreen play-along and enhanced-TV applications, such as voting and polling.