Time Warner Cable cut a deal with Circuit City Stores Inc. to display its digital-cable and Road Runner high-speed-data service at the retailer’s stores nationwide.
Time Warner will market Road Runner at 115 Circuit City Superstores located in the MSO’s markets.
And later this year, the MSO plans to pitch its digital-video services through Circuit City stores.
For the Road Runner campaign, Time Warner will set up live connections to its high-speed-data platform at Circuit City stores in the MSO’s 27-state footprint. Circuit City customers will be offered Road Runner for $29.95 monthly for the first six months of service.