Time Warner Cable Tuesday named John Trierweiler vice president of marketing
and product management.
Trierweiler most recently served as VP of marketing and sales for the MSO's
Los Angeles division, where he was responsible for all marketing, sales and
In this new position, Trierweiler will be responsible for the branding and
development of Time Warner Cable's various digital-cable products.
He will also serve as primary liaison with outside advertising agencies in
the areas of planning, creative, development and execution of acquisition, brand
and competitive advertising campaigns.