TiVo Adds Juice to Its Board


DirecTV Inc. chairman and CEO Eddy Hartenstein and former Primedia Inc. chief executive and NBC Cable president Tom Rogers have joined TiVo Inc.’s board of directors, the company said Wednesday.

"These two executives have both built and led media companies that revolutionize the business and the distribution of television," TiVo chairman and CEO Mike Ramsay said in a release.

"TiVo will benefit tremendously from their experience and leadership as we continue the aggressive growth of all our businesses -- DVR [digital video recorders], promotion, audience measurement, premium services and technology licensing," he added.