TiVo has expanded more deeply into the world of t-commerce with the launch of Shop By Remote, HSN’s interactive shopping app.
TiVo is providing access to the app, which lets users purchase recently featured items or browse HSN’s catalogue, via its Apps & Games menu on TiVo Central.
According to the app’s FAQ, Shop By Remote users require an HSN account. HSN has also set up information about the app’s current set-top integrations with pay-TV providers such as AT&T U-verse, Blue Ridge Communications, Comcast, Time Warner Cable, Cablevision Systems, Verizon Communications FiOS, and the Palmetto Rural Telephone Cooperative.
“TiVo understands that consumers have come to expect more from their television viewing experience – they expect valuable content, delivered conveniently and easily on one platform. By partnering with HSN, TiVo is doing just that,” said Tara Maitra, TiVo’s SVP, GM, content and media sales. “No longer will television viewers need to leave their TV to search online to find what they just saw on HSN. Instead, they can pause their favorite shopping show and buy it directly through TiVo Central, all from the comfort of their home.”
“HSN is excited to partner with the creators of the premier TV platform – TiVo and to bring to our shared customer a fantastic TV shopping experience,” added Peter Ruben, EVP of affiliate marketing and sales for HSN. “The ease and convenience of HSN Shop by Remote is a natural fit with TiVo’s intuitive, highly user friendly interface. The combination of Shop by Remote and TiVo will delight current and future HSN viewers”