TiVo Counts on Super Sunday


For the fifth consecutive year, TiVo will share its audience-measurement report on viewer response to Super Bowl advertising, game highlights and unscripted moments and entertainment.

The digital-video-recorder vendor said last year’s controversial touchdown by Pittsburgh Steelers quarterback Ben Roethlisberger was replayed almost as much as some of the more popular commercials.

TiVo added that Ameriquest ads landed the top-two most-replayed spots last year, with Budweiser landing four spots among the top 10.