TiVo and BellSouth announced a co-marketing agreement Thursday involving the former’s digital-video-recorders and the latter’s FastAccess digital-subscriber-line service.
Beginning this week, the two companies will launch the first of a variety of co-marketing initiatives, with select FastAccess DSL subscribers receiving special pricing on TiVo hardware and service.
TiVo's broadband applications -- including online scheduling, TiVoToGo transfers, TiVo Guru Guide recommendations, streaming radio, movie browsing and Home Media features, which allows subscribers to receive broadband-delivered video and view personal music and photos on the TV set -- will enhance BellSouth DSL subscribers’ online experience, the two companies said.
“With its strong Southeastern presence and renowned customer satisfaction, BellSouth is uniquely positioned to market the benefits of a broadband-connected TiVo box,” TiVo vice president of business development Naveen Chopra said in a prepared statement. “Together, we can turn a DSL Internet connection into a pipeline for video content delivered directly to the television.”
“TiVo's leading DVR service and powerful consumer brand help us to differentiate our DSL Internet offering by providing our subscribers exciting and entertaining ways to enhance their television and online experience,” BellSouth VP of marketing for retail markets Joey Schultz added.