TiVo Gets Fit of ‘Pique’

TiVo may soon branch out from its TV roots and into social media with Pique
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TiVo may soon branch out from its TV roots and into social media with Pique, a still-in-development website that promises to let users aggregate and share their favorite entertainment and news content from “one simple place.”

A TiVo spokesman declined to provide details on the project.

The Pique website currently bears no visible connection to TiVo, informing visitors who register for updates that “we’re not quite ready to open our doors.” The domain name is registered to a third-party service; TiVo is the owner of the site, according to text embedded in Pique’s Web pages.

“Suddenly you find yourself in an enormous gallery with digital media in every corner,” the teaser website says. “You’re the curator … You’re the one who puts the word out.”

The site’s tagline: “Collect what you like. Share what you love.”

TiVo filed trademark applications for Pique in June with the U.S. Patent & Trademark Office, followed in September and October by applications covering the logo.

The Pique filings span five categories: online social networking services; computer services; entertainment services; software development tools; and advertising and marketing services.

The applications describe a website and mobile service that enable users “to share information, participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking featuring social media, photos, images, data, text, videos, audio files and topics of general interest to such users.”

Pique would let users aggregate content from social networks and websites, enabling them “to interact with information and content of greatest interest to them,” according to the TiVo trademark applications.

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