TiVo Corp. said Google is using its Music Metadata to provide select artist metadata and artist images for a set of services – YouTube Red, YouTube Music and Google Play Music.
Financial terms were not disclosed, but TiVo, which is the process of seeking out alternatives that could lead to a sale or take the company private, said the metadata will enable YouTube and Google to create a more immersive experience by connecting connect music videos to an artist’s imagery and other related songs.
TiVo noted that its Music Metadata offering covers 34 million tracks worldwide, and is refreshed daily.
This deal also comes just weeks after TiVo announced an expanded, multi-year patent license agreement with Google that includes YouTube TV, the OTT TV service launched last April.
“In addition to the incredible range of our collection, TiVo Music Metadata has a unique ability to go beyond traditional tracking, linking musical library content with other relevant artist or album info, which provides a wider span of context for the listener,” Roz Ho, TiVo’s senior vice president and general manager, consumer and metadata, said in a statement.