TiVo said it has notched a multi-year product license agreement and renewal with Frontier Communications.
Financial terms were not announced, but it includes a renewal of their entertainment discovery intellectual property license agreement, and also tabs TiVo as Frontier’s exclusive provider of advertising for national ad campaigns that run in Frontier’s IPG grid.
They said the ad-facing aspect of the agreement will enable Frontier to target ads based on demographic info for several of Frontier’s largest markets in states such as California, Florida and Texas. Ad options include tune-in promos, recording reminders and VOD “watch now” components.
“Our relationship with Frontier is further testimony to how pay-TV providers use TiVo’s intellectual property and solutions to reach consumers in more innovative ways,” Samir Armaly, executive vice president, intellectual property and licensing at Rovi Corp., now a unit of TiVo following their merger last fall.
Though TiVo has salted away renewals with most major U.S. MVPDs, a new deal with Comcast remains lacking. TiVo and Comcast are currently locked in a legal battle in which TiVo/Rovi alleges that Comcast is infringing on more than a dozen patents tied to features such as remote recording and search.
Speaking on TiVo’s earnings call last week, Armaly said the company expects an initial determination in its ITC case in late May involving 6 patents as it proceeds in the Southern District of New York on cases involving a total of 15 patents.