DVR service TiVo and streaming player Roku have both announced content partnerships with Hulu Plus, the new subscription model online TV service.
Both TiVo Premiere and Roku will make a Hulu Plus channel available to subscribers in the coming months for a $9.99 subscription fee.
Hulu Plus offers every episode of more than 45 current TV shows including Modern Family and Glee and back seasons of classic shows like The X-Files.
This is the latest effort from TiVo to lure customers away from leasing DVRs from pay TV providers. TiVo announced last week that it would make Internet music service Pandora available to Premiere DVR users.
Read more at B&C here.