TiVo Inc. announced Tuesday that Starcom MediaVest Group and Digital@JWT have
joined its strategic advertising-agency-partnership program.
Starcom is the media-buying operation for Leo Burnett Co. and The MacManus
Group clients, while Digital@JWT handles-interactive advertising and
electronic-business solutions for J. Walter Thompson Co.
Earlier, the personal-video-recorder company signed Omnicom Group Inc. as its
first such partner.
Also on Tuesday, TiVo announced that Miller Brewing Co., through Starcom, has
signed a one-year charter-advertising agreement, under which the brewer will
develop various programs with the PVR company.
As partners, these companies will work with TiVo 'to develop new
opportunities that will benefit both advertisers and consumers,' TiVo's