TiVo has hired Walt Horstman as senior vice president and general manager, analytics and advertising, where he’ll lead a team tasked with improving ad targeting and effectiveness across devices and platforms.
Horstman joins TiVo from AudienceXpress, the programmatic TV ad subsidiary of Visible World, the ad-tech company acquired last year by Comcast. Horstman, who previously served as SVP of media solutions at Visible World, is also late of Cablevision Systems (now part of Altice USA) and Accenture.
Horstman will be based out of the TiVo’s New York office and report to Pete Thompson, the company’s executive vice president and chief operating officer.
“As an accomplished executive with a proven track record of leading cross-functional teams, Walt brings renewed perspective and deeply relevant experience to TiVo’s analytics and advertising offerings,” Thompson said, in a statement. “His diverse background and industry knowledge surrounding data-driven insights and advanced TV advertising make him especially well-suited for this role and we’re thrilled to have him on-board to further our analytics strategy.”
Horstman holds a bachelor’s degree in economics and German literature from Amherst College and a masters of business administration, marketing and technology management from the Stanford Graduate School of Business. He also spent time studying German language and literature at Freie Universitat in Berlin.