TLC and E! Entertainment Television are each launching original broadband series.
TLC will premiere Makeover Train, its first-original direct-to-broadband series, June 4. It features a trio of stylists who ride the Boston subway in search of commuters willing to add a little glimmer to their get-up. The network will premiere 10 installments of the Webisodes as part of its new Fashion Guide also launching on its Web site in June.
Experts in hair, makeup and accessories face a moving train, a ticking clock, a curious crowd and unbelievable cramped conditions as they transform an unsuspecting commuter in each three-minute Webisode. Whether subjects are on a three-stop jaunt or a half-hour journey, stylists have only from the moment they step on the train to the arrival at their final destination to work their magic.
Herbal Essences Color will be the exclusive sponsor of Makeover Train, being fully incorporated into the online experience with video and banner advertising, product integration and additional branding on the fan site and throughout TLC.com.
And E! Online produced a lineup of original comedy series for its broadband channel, The Vine @ E! Online. The new short-form series include Bad Kitty, A Song by Julia, The Thin Crowd and V.I.D.S., and they are available across multiple platforms, including mobile devices.
The new comedies, which span a wide array of formats, are each highly topical, covering the most current news and hottest celebrities in the world of entertainment.