TNT Drives Nielsen Gain with NASCAR Summer Series

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Boosted by its coverage of the Coke Zero 400, Turner Sports tallied improved ratings with its NASCAR Summer Series.

The programmer's six-race scheduled averaged a 3.2 U.S. household rating, up 3% from its 3.1 mark during the 2011 season, according to Nielsen data. That translated into an average viewership of 5.1 million, even with last year's delivery. For six consecutive weeks, TNT's NASCAR coverage delivered the highest-rated and most-viewed program of the day on ad-supported cable.

TNT's Wide Open coverage of the Coke Zero 400 at Daytona Powered by Coca-Cola on July 7, combined with the first-ever simulcast on sister service TruTV, generated a 3.8 national rating and 6.2 million total viewers to become the highest-rated and most-viewed Daytona 400 since the 2008 version drove a 3.8 mark and 6.4 million total viewers.

Turner Sports' Coke Zero 400 coverage was the most-viewed program of the day across all television among households, total viewers and key demos, including persons 18 to 49, adults 25 to 54, males 18 to 49 and men 25-54. TNT's telecast of the race ranked as basic-cable's No. 1 program of the week among viewers and adults 25 to 54.