TNT’s exclusive Thursday night NBA doubleheaders helped the service net double-digit gains in a number of ratings metrics during the 2007-08 regular season.
The drama network averaged a 1.1 national rating over 52 games, according to Nielsen Media Research data, a 13% advance from the 2006-07 campaign. On the cable side, TNT delivered a 1.3 household ratings average, up 9% fro a 1.2 the prior season. That translated into a 14% increase in households to 1.21 million and a 12% gain in viewers to 1.47 million on average.
On the demographic scorecard, TNT posted at least a 25% increase across a slew of metrics: 29% among adults 18 to 49; 25% against adults 18 to 49; 26% with adults 25 to 54; 37% among men 18 to 34; 29% against men 18 to 49; and 26% with men 25 to 54.
TNT's top game: a 1.9 mark for the March 18 contest in which the Boston Celtics halted the Houston Rockets' 22-game winning streak, the second-longest skein in NBA history.
“This NBA season has been intensified by compelling trades, competitions and storylines and we’re thrilled that fans have been tuning in to TNT each week to watch the action,” said Turner Sports president David Levy in a statement. “The incredible play and strength of the Western Conference will help fuel this year’s playoffs and we’re looking forward showcasing 40 games in 40 nights of intense match-ups from across the league, concluding with our exclusive coverage of the Western Conference Finals.”
TNT’s NBA playoffs coverage tips off on Sunday April 20.