TNT Edges USA for Week


Turner Network Television continued its Nielsen streak last week, again
wearing the primetime household-ratings crown and winning all of the key adult
demographic groups.

The drama network, boosted by the multiplay of theatrical Gone in 60
, averaged a 2.2 household rating Feb. 10 through 16, edging out USA
Network, which scored a 2.1 for the period, aided by record-setting viewership
for its coverage of the Westminster Kennel Club Dog Show.

Disney Channel, Fox News Channel, Lifetime Television and Nickelodeon were
tied for third, each with a 1.7 average, according to an ABC Cable Group
analysis of Nielsen Media Research data.

Rounding out the top 10: Cartoon Network and TBS Superstation, both at a 1.4;
Cable News Network in ninth with a 1.1; and a six-way logjam among A&E
Network, ESPN, The History Channel, MTV: Music Television, Sci Fi Channel and
The Learning Channel, all with a 1.0 for the week.

On a total-day basis, Nickelodeon, which had 11 of the 20 highest-rated shows
of the week, garnered a 1.6, 0.4 points ahead of runner-up TNT. Disney, Fox News
and Lifetime were next, all at 1.1.

Among the key demo groups, TNT ranked first among adults 18 through 34 with
591,000 of those viewers on average, according to a Turner Entertainment
Research analysis of Nielsen data.

MTV, which benefited from the second-season finale of The Osbournes,
was second with 544,000 viewers.

As for adults 18 through 49, TNT had 1.26 million viewers on average last
week, besting USA's 1.1 million and TBS' 973,000. It was the same order among
adults 25 through 54 with the networks capturing 1.27 million, 1.21 million and
933,000 viewers in primetime, respectively.

TNN's second-hour coverage of World Wrestling Entertainment Inc. fare Feb. 10
was first for the week with a 4.3 household rating, just ahead of USA's dog-show
presentation Feb. 11, which averaged a 4.2 rating.