After finishing 2002 as the primetime-ratings champion for the second
consecutive year, Lifetime Television is on track to end the first quarter in
The women's network averaged a 1.4 primetime rating through Sunday, down 22
percent from the first quarter of 2002, according to a Turner Entertainment
Research analysis of Nielsen Media Research data.
Other losers in primetime included Discovery Channel (down 30 percent), ABC
Family (down 29 percent), A&E Network (down 11 percent), Cartoon Network
(down 8 percent) and USA Network (down 7 percent).
Turner Network Television is set to finish the quarter as No. 1 in primetime,
averaging a 1.6 rating, up 14 percent from last year.
"It's not just one show, it's not just one week, it's not just one game
that's prompting that number -- it's about a broad schedule," Turner research
head Jack Wakshlag said Wednesday.
Other winners in primetime included Fox News Channel (up 56 percent),
Hallmark Channel (up 50 percent), The Weather Channel (up 50 percent), Cable
News Network (up 43 percent), Courtroom Television Network (up 40 percent), Sci
Fi Channel (up 33 percent) and MSNBC (up 33 percent).
Nickelodeon is set to win the total-day race with a 1.3 average (up 8
It's followed by Lifetime (0.9, down 10 percent), TNT (0.9, up 29 percent),
Fox News (0.9, up 80 percent), TBS Superstation (0.8, flat), Cartoon (0.8, down
11 percent), USA (0.7, flat) and CNN (0.6, up 20 percent).