TNT has raised the advertising bar with a trio of sponsorships for its upcoming series with Steven Bocho.
Focus Features, Nissan and Quiznos have signed deals for customized promotions that will support Bochco’s legal drama Raising the Bar, which bows commercial-free on Labor Day at 10 p.m. (ET/PT).
The series second installment on Sept. 8 will feature an extended look at Focus Features’ Burn After Reading, Joel and Ethan Coen’s new comedy thriller, starring George Clooney, John Malkovich and Brad Pitt. TNT will drive awareness for a special look at the new movie through TNT tune-ins the week leading up to the series’ second episode and in advance of the film’s Sept. 12 release.
Sandwich restaurant Quiznos will sponsor select episodes of Raising The Bar throughout the season, with marketing tune-ins and billboards driving awareness for the brand and the original series. Quiznos will also be showcased within episodes of the series through lower third marketing messaging.
The drama network will feature Nissan Altima branding across several platforms driving awareness for the series. In addition to sponsored on-air support, including branded tune-ins, spots driving viewers to TNT.tv, billboards and lower third in-show marketing messaging, TNT will also create a custom spot to run on TNT that aligns the Altima’s brand with a theme from the series.
Additionally, Nissan will be the exclusive sponsor of the Raising The Bar section on TNT.tv, including sneak peek content featured on the site leading into the Sept. 1 premiere. Nissan will also sponsor a sweepstakes at TNT.tv offering one individual the opportunity to win a grand prize trip to New York. To complement the media plan, Nissan will extend its messaging across series content featured on TNT VOD.